I was lucky enough to be in Devizes for an excellent presentation by Doug Dickinson (and sites you may never find) who used the BMW Z4 site to demonstrate augmented reality. First print off the ‘magic’ symbol, download the software, hold the symbol in front of your webcam and prepared to be amazed! You might also like to try the Toyota website too.
This same technology is being used on the Scimorph website in an attempt to present key stage 2 / 3 science topics in a more interesting and interactive way. Scimorph is 3D animated character who you can take through various activity areas which affect him in different ways, including exploring the effects of gravity. (Launch / Direct Gov News)